How to market your contracting business
By Contractor Hub, Apr 27 2016 05:00AM
Becoming a contractor and being able to watch your company grow and develop makes for an extremely rewarding career choice.
But in order to become a successful limited company, you will need to get out there and find clients, and the easiest way to do this is to ensure that you are marketing your business to all the right people.
What’s in a name?
When it comes to marketing your company, the first thing you will need to ensure is that you have the right brand for your business.
When thinking of what to name your company, decide on one that not only sounds professional, but is also memorable and related to your skill set or industry.
Design a professional logo that will catch the attention and be recognisable to any potential clients.
Connect with people
Keep connected to people who may need your services, whether this is previous colleagues, other contractors or clients past and present.
It’s important to never forget the power of social media – although it’s not always the case, social media sites, such as Facebook, Twitter and even Instagram can help you to get your name out there and attract new clients.
LinkedIn is a particularly useful tool, as it uses social media to connect with like-minded business people.
Just make sure that you always keep your profile page up-to-date and that all sections have been filled out to improve your chances of finding new clients.
Other useful hints and tips for using LinkedIn as a contractor include:
• Keywords – Make sure that your headline, summary and tags are full of keywords that are relevant to the type of field you’re in, that way potential clients searching for your line of work will find it easier to connect with you!
• Update regularly – Ensure that you update your status on a regular basis so that you’re always popping up on your connection’s feeds, putting you at the front of their mind.
• Join relevant groups – It’s really important to join groups that are to do with your line of work so you can see what’s going on in your sector and be made aware of any job opportunities that are about. By joining in with group discussions, you can highlight your skills and knowledge, which could very well make you stand out from the rest. If you can’t find a group that covers your particular area, then create your own!
• Sell yourself – Make sure that you have a great summary that sells you, your set of skills and achievements for other assignments; include anything that makes you stand out from the rest and show potential clients why they should choose you instead of others.
Create your own website
Having your own website will not only make you look more professional, but it will also work as an online CV, showing potential clients what you are capable of.
It doesn’t need to be expensive or difficult, and if you don’t know how to create your own, there are plenty of easy to use website builders available, some of which are also free.
Be sure to keep the layout simple, avoiding too many pictures and too many words on one page, and ensure that it is easy to navigate.
Include plenty of keywords that are relevant to your line of work, ensuring you keep SEO in mind, and choose your URL carefully, making sure the type of business is clear.
It might even be worth looking into guest blogging by researching other blogs in your sector that attract a lot of traffic and see if there is an opportunity to make a contribution. This is a great way of getting your name out there and can get you and your business maximum exposure.